Leadership Team

Joo-Lee AW | Managing Partner

Joo-Lee, founder and Managing Partner, is responsible for driving the vision for The People At Work, and strengthening its position as a premier regional player. Joo Lee is also committed to building a global ecosystem of carefully-selected and trusted partners in Europe and the Americas so that clients are able to tap into a single seamless contact point for their cross-region needs.

Leader with vast business and search expertise

Joo-Lee has extensive experience in the media, entertainment and consumer sectors. She has worked with companies such as Citibank, Leo Burnett, Mediacorp and Dow Jones International where she spearheaded new corporate initiatives, led teams or acted as a change agent working across different business groups.

She has engaged with clients ranging from start-ups to mature multinational organizations. She has helped build strategy teams from scratch, worked with clients in reviewing their organization structures and is especially interested in working with organisations who are looking for innovative and out-of-box ideas in transformation or high growth environments.

She provides strategic counsel to CxO clients with a special focus on needs in Finance, General Management, Corporate Strategy and Marketing.

Born and raised in Kuching, Sarawak, Joo-Lee was educated in Malaysia, Singapore, and the USA. She holds a Bachelor of Business from the University of Oregon (USA), and a Master of Science in Marketing from the University of Wisconsin-Madison (USA).

EA Personnel Registration No. R1108343

Chong Lian ONG | Partner

Chong Lian joined The People At Work as a Partner at the end of 2000. Being part of the pioneer team, she has played a major role in shaping The People At Work to what it is today. Chong Lian is accountable for driving growth and managing business operations for the Singapore office. She embraces the values of The People At Work which emphasize passion and excellence, and ensures the team upholds and animates these values in delivering a high level of quality service and results.

Extensive insights into the emerging Asian organization

Chong Lian started her career in the Singapore Armed Forces, where she later became the aide-de-camp to the Chief of Defence and the Singapore President. This allowed her unique exposure and understanding of leadership styles in the top echelons of government bodies.

She was a senior management executive in the media business before she decided to change career and enter executive search. Drawing from her experiences in both private and public sectors, she offers strong insights and networks into the emerging Asian conglomerates alongside her work with multinational clients.

Chong Lian has helped clients attract and build private banking teams in a highly competitive talent marketplace. She is equally comfortable discussing talent strategies with clients wanting to grow their management ranks, identifying high potential talents, or providing career counsel to CxO executives.

Chong Lian holds a Bachelor of Arts in Sociology & Literature from the National University of Singapore, and a Graduate Diploma in Marketing Communications from the Marketing Institute of Singapore.

EA Personnel Registration No. R1108344

Roland Enric DELA CRUZ | Partner, Philippines

Roland took the helm of The People At Work’s Manila office in January 2014. With a total of over 28 years of work experience, including 15 years in the executive search business, Roland has rich experience in both Filipino and US organizations to draw from in understanding the business challenges clients face every day.


People-focused Leadership

Roland began his career in HR at well-known conglomerates including Ayala, San Miguel, Far East Bank, and Wyeth. One of his career highlights was when he was the Senior Vice President of a large finance and insurance company, heading business development and regional operations.

His first foray into search was with a retained search firm in Philippines which he helped build before he decided to start his own company, StratSearch Asia (SSA). Attracted to becoming part of a regional search group, Roland later agreed to SSA being acquired by The People At Work. The entire SSA team was absorbed by TPWI, and transformation was completed smoothly due to the alignment of similar value systems.

Roland is an active member of several professional business associations in the Philippines, and is currently the membership committee chair of the American Chamber of Commerce (AmCham Philippines).

Roland holds a Bachelor in Business Management from San Beda College and a Diploma in Industrial Relations from the University of the Philippines.

Cesar GINETE | Partner, Philippines

Cesar Ginete brings more than 30 years of professional experience, of which the last 10 years were with StratSearchAsia, a Philippines-based executive search company. Cesar has led many senior executive search assignments in various industries in the Philippines since 2004.


Highly Experienced Business Partner

Since January 2014, Cesar has become the Vice President of TPW International (Philippines) Inc. which acquired StratSearchAsia. He leads the operations of the company and is responsible for managing the consulting teams as well as new business development. Prior to joining StratSearchAsia, Cesar had a strong career in corporate Human Resources working in multinational and local companies such as Ayala and Cemex. Cesar Ginete has been promoted to Chief Operating Officer, effective Jan 2015.

Cesar holds a Bachelor of Science degree in Psychology from Far Eastern University and a Diploma in Industrial Relations from the University of Philippines.

François LEBAILLY | Director, France

François heads up our Paris office and is responsible for developing the French market and connecting with organisations with business interests in Asia.

François has extensive knowledge of the French and other European markets gained from more than 25 years in consulting and executive search. He is focused on the Consumer, Retail, Automotive and Industrial sectors. His prior search experience has ranged from C-suite roles to high-level executive and board positions. François speaks fluent English, French and Italian.

Born and raised in Normandy, François received his education in France and the UK. He holds a post degree in Export Marketing from Buckinghamshire University in England. He enjoys cooking, travel, trekking in different countries and keeps an active lifestyle through sports.